{"id":8916,"date":"2024-08-26T15:27:22","date_gmt":"2024-08-26T07:27:22","guid":{"rendered":"https:\/\/minikino.org\/articles\/?p=8916"},"modified":"2024-08-26T17:35:34","modified_gmt":"2024-08-26T09:35:34","slug":"sincopat-2023-a-modern-cautionary-tale-on-modern-technology","status":"publish","type":"post","link":"https:\/\/minikino.org\/articles\/sincopat-2023-a-modern-cautionary-tale-on-modern-technology\/","title":{"rendered":"Sincopat (2023): A Modern Cautionary Tale on Modern Technology"},"content":{"rendered":"

In the past, the purpose of technology was to meet human needs more efficiently. From the invention of the wheel to transport goods, to refrigerators that keep our food and drinks fresh, and the telephone that enables quick communication over long distances. However, the meaning of the word \u201ctechnology\u201d seems to have evolved today. It has shifted from addressing human needs to fulfilling human wants, with most tech companies clearly realizing that they could capitalize profit from these trends. This idea became the basis for Barcelona-based director Pol Diggler to create his latest short film, <\/span>Sincopat <\/span><\/i>(2023).\u00a0<\/span><\/p>\n

The MFW10 Programmer\u2019s Choice nominated film centers around the latest technological revolution, \u201cNarval,\u201d which allows users to listen to music directly in their brains instead of using earphones or headphones. As the creative executive behind the device, Ona truly believed that the device could be a game changer (perhaps also driven by financial reasons). Shamelessly showing it off to the people at a bar in its breathtaking one-take, an example of a marketing tactic companies use these days to generate hype and capitalize on the feeling of FOMO (Fear of Missing Out).\u00a0<\/span><\/p>\n

The latter especially has played an integral role in the success of product sales. Take Apple’s best-selling device, the iPhone, for example. Despite being released every single year, there have not been any major significant changes in the latest models. However, last year, <\/span>ET Telecom<\/span><\/a> reported that in Mumbai, India, the iPhone15 Pro models sold out in a few hours after its release. This is another feat for the Apple company, but it also shows the nature of human desire to satisfy their psychological need to be dominant; in this case, being the first to experience the new product.<\/span><\/p>\n

But what happens when an early adopter of the product encounters its flaws? This is the concept that Pol Diggler uses as the main conflict of the story. Ona soon discovers a malfunction in the device, where the music endlessly loops on a section\u2014an error that ultimately changes her life forever.<\/span><\/p>\n

As Ona experiences her downfall, this is the moment where Diggler\u2019s technical direction truly shines. Effectively using an immersive sound design by looping the song section repeatedly to create an anxiety-induced experience but also simultaneously moves the story forward; a feat that is rarely seen in short filmmaking of \u201chear-don\u2019t-tell\u201d. Aided by N\u00faria Florensa’s complex performance as a woman trying to keep her sanity intact, <\/span>Sincopat<\/span><\/i> wastes no time to suck the audience into an intense (or perhaps painful) experience. However, the 11-minute short offers more than meets the eye, with a storytelling structure based on K\u00fcbler-Ross’ stages of grief\u2013denial, anger, bargaining, depression and acceptance\u2013powerfully delivering the filmmaker\u2019s intent.<\/span><\/p>\n

Matching with the chapters\u2019 title, after seeing the tormented Ona battling with denial and anger, in Chapter Three we see her bargaining with the device\u2019s developer to postpone the product\u2019s launch until they can sort it out. The team developer\u2019s response is heartbreaking but unsurprising; they reject Ona\u2019s request in order to satisfy the company’s investors and shareholders. A phenomenon that isn\u2019t too far-fetched given how many occurrences had this actually happened in our reality.<\/span><\/p>\n

The notorious case of Samsung Galaxy Note 7, is a prime example, where hundreds reported incidents of their phone catching fire. One <\/span>article<\/span><\/a> even stated that the phone explosion caused a man to be hospitalized due to acute bronchitis from toxic smoke inhalation. What was worse\u2013in the same interview\u2013it was revealed that the victim inadvertently received a message from Samsung representatives that read: <\/span>\u201cJust now got this. I can try and slow him down if we think it will matter, or we just let him do what he keeps threatening to do and see if he does it.\u201d <\/span><\/i>(The Verge, 2016). Without any compensation (but a threat) from the company, it became a price that the consumer had to pay. Severely impacting our well-being that could closely be examined in <\/span>Sincopat<\/span><\/i>\u2019s next chapter: Depression.<\/span><\/p>\n

\"Film
Film Still of Sincopat (2023) by Pol Diggler (doc. Minikino)<\/figcaption><\/figure>\n

In the book <\/span>On Death and Dying<\/span><\/i> (1969), K\u00fcbler-Ross describes the \u2018Depression\u2019 stage as the emptiness that subjects feel when they finally grasp the thing they love is gone or over. In <\/span>Sincopat<\/span><\/i>, Ona tries to cope by dancing to the bar music like she used to, only to realize the hopelessness of never to get to hear again. As she slowly withdraws from society, she pushes people away. It is interesting to note that this stage is divided into two sections, <\/span>using the word \u2018Depression\u2019 for both chapters that breaks K\u00fcbler-Ross stages of grief convention.\u00a0<\/span><\/p>\n

The choice was clearly Diggler\u2019s intention to emphasize how technology changes individuals and society into the feeling of prolonged helplessness. Psychologist Kathy Kington from the University of Utah published an <\/span>article<\/span><\/a> on how society’s over-reliance on technology sees an increase in an individual’s anxiety, social isolation and lower self-esteem. However, we seemingly can\u2019t detach ourselves from modern technology such as our smartphones due to the convenience it offers and the functionality which has become a necessity these days. Eventually, much like how Ona decided to \u201cmute\u201d all the sound in her brain to ignore her problems, we simply accept the fact that we can\u2019t live without technology even when we know it is often the source of the problem.<\/span><\/p>\n

As the closing sequence shows Ona dancing again at the bar in complete silence, an epiphany of fear hits me. Realizing how society’s overdependence on modern technology made us blind to the ways tech companies and developers exploit our curiosity and FOMO for profit. It raises the question: What are these companies truly striving for\u2014noble innovation, or simply our money?<\/span><\/p>\n

Perhaps like most of the audience watching <\/span>Sincopat<\/span><\/i>, I was initially captivated by Pol Diggler\u2019s impressive technical direction. Yet, it is a film that wasn\u2019t meant to be taken for granted, as it highlights events that could easily happen\u2014or have already happened\u2014 to us as consumers. It serves as both a cautionary tale for the public as well as a warning to all the companies, reminding them of the consequences of their carelessness.<\/span><\/p>\n

Editor:\u00a0Bintang Panglima<\/a><\/em><\/h6>\n
The writer is one of the four selected participants in the Minikino Hybrid Internship for Film Festival Writers (April- September 2024). Sincopat<\/em> (2023) is a short film that will be screened at Minikino Film Week 10 which will be held on 13 – 20 September 2024. This film is included in the “SURPRISE” program and is also a nominee\u00a0in Minikino Film Week 10 PROGRAMMER\u2019S CHOICE AWARD. For schedule and information visit: https:\/\/minikino.org\/filmweek\/2024-official-selections\/<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

In the past, the purpose of technology was to meet human needs more efficiently. From the invention of the wheel to transport goods, to refrigerators that keep our food and drinks fresh, and the telephone that enables quick communication over long distances. However, the meaning of the word \u201ctechnology\u201d seems to have evolved today. It […]<\/p>\n","protected":false},"author":83,"featured_media":8918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_review":[],"enable_review":"0","type":"percentage","name":"","summary":"","brand":"","sku":"","good":[{"good_text":""}],"bad":[{"bad_text":""}],"score_override":"","override_value":"","rating":[{"rating_text":"","rating_number":"10"}],"price":[{"shop":"","price":"","link":"","icon":""}],"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"jnews_podcast_option":{"enable_podcast":"0","podcast_duration":"","upload":""},"jnews_podcast_series":null,"footnotes":""},"categories":[2],"tags":[55,576,123,575,115,574,577],"jnews-series":[],"class_list":["post-8916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-short-films","tag-english","tag-mfw10","tag-minikino-film-week","tag-pol-diggler","tag-short-film","tag-sincopat","tag-spanish"],"yoast_head":"\nSincopat (2023): A Modern Cautionary Tale on Modern Technology - Minikino Articles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minikino.org\/articles\/sincopat-2023-a-modern-cautionary-tale-on-modern-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sincopat (2023): A Modern Cautionary Tale on Modern Technology - Minikino Articles\" \/>\n<meta property=\"og:description\" content=\"In the past, the purpose of technology was to meet human needs more efficiently. 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